Wednesday, January 21, 2009

Let’s set some things straight

There’s been a lot of excitement and a little confusion about our $30,000 Style My Room contest. We’ve gotten some calls and emails about this, so while it’s still early, I thought I’d clear up some of the latter for you with this Q&A.

Q: How come I keep seeing your ads when you already have a winner?

A: What you saw in last Sunday’s Honolulu Advertiser was our congratulations to the first of seven weekly winners, the Saul family of Ewa Beach. For the next six weeks, in the same Sunday paper, you’ll be seeing a fresh story about the latest week’s winners. Our $30,000 Grand Prize winner will be announced in the paper in March. So there’s plenty of time and lots more prizes!

Q: What are you looking for? Are you looking for the worst possible living room?

A: No, we are not looking for the absolute messiest, ugliest living room possible. Nor are we looking for a small living room, a big living room or any other criteria like that. We have seven runner-up and one Grand Prize to give out, so we’re looking for single-family home, multifamily, young, old, retired, townhouse, condo—doesn’t matter.

The main thing we’re looking for is people who are not simply looking to get the prize, but those who want to learn, be inspired and empowered to add style to their space, who are going to be able to take what they learn from us and apply it to their other spaces. We want to hear your story, we want to know about you, your family and your home and what you hope to learn from this experience. So when people tell me, my living room isn’t falling down and beat-up, it’s pretty nice, we just have white walls and I don’t know what to do—perfect! Sign up!

Q: Do I have to design a living room makeover to enter?

A: Nope. This is for you to learn how to design your living space. All you have to do is enter, answer a few questions, and click the submit button.

Q: Will I win $30,000 in cash and do the makeover myself?

A: No. If you win the Grand Prize, you’ll receive up to $30,000 in products and services from our sponsoring companies to be used on your living room makeover. I will be there to take you by the hand and teach you how to add style to your space. And no, we will not be painting walls or building bookshelves—we are using the money to buy all the furniture, finishes, lighting et cetera and to have professionals install everything and do the work they’re expert at.

Q: Why does the winner have to be an Oahu homeowner?

A: Because of production costs—we’d love to help the Neighbor Islands, but our video crew are all here on Oahu.

Q: Are you going to come to my house and do my living room if I win?

A: I will definitely come to your house! But we are not sending you off somewhere while your makeover is done for you. This will be a process where you will learn how to find your style, shop for the furniture and accessories that will go into your living room, choose the styles and colors you want, and pull together your own unique look. You and your family will be involved in every step of the process.

That’s it! I hope I’ve answered some of your questions. Let me know here if there’s anything else I can answer.